I just walked by perhaps the latest and most important struggle in hipsterville. It’s small business vs the big boys – Duane Reade moving in across the street from Kings Pharmacy. Kings is a Williamsburg success-story – it’s been here since 1992 and it has adapted to the changing neighborhood. Hipsters love it. Everyone loves it. Well I kind of do – I like the Pharmacy better on North 7th and Bedford – but anyway I go to Kings a bunch. Now Duane Reade will move in across the street and probably put it out of business for a few simple reasons like that it will be open 24/7, have cheaper prices, and more selection. There is of course a chance that Kings can survive – but only if people support it. And when people’s kids are sick at 3am and they need medicine, I think loyalty goes away. It’s sad and depressing to watch this happen – but this is exactly what happened the world over with Walmart, a store that curiously Diehipster and their clan continue to defend. Small businesses can’t compete with these big guys – and they can’t compete with their convenience and prices they go away. It’s a very cruel cycle and it’s kind of fascinating to be able to watch it first hand. How long will Kings survive when they are competing against a store with millions of dollars to burn – that can hypothetically run at a lost for years? The hipsters aren’t at fault for Duane Reade, DieHipster, a company that is going to take out a small brooklyn-owned company. It’s corporate greed. This is a bigger enemy. And yet your hatred can’t get you past smelly hipsters.